Our History
Our story begins in 2014, when a group of actors from the cultural, tourism and environmental sectors came together with a common purpose: to drive positive change in the communities of Colombia.
Driven by a love for nature and a passion for our culture, we decided to create SerCOnatural as a platform to integrate efforts and knowledge in support of sustainable development. Thus, the SerCOnatural Association was born, a non-profit civil society organization rooted in the cultural diversity of our country and with its sights set on a fairer and greener future.
Since then, SerCOnatural has grown into a collaborative network committed to projects that intertwine local culture, responsible tourism, and environmental conservation. We firmly believe in the power of partnerships and citizen participation to generate lasting transformations. Every initiative we undertake seeks to empower communities, celebrate their traditions, and protect the natural wealth that surrounds us, inspiring more people to join this movement for regenerative change.
Mission
At SerCOnatural, we work to strengthen social, cultural, environmental, and economic initiatives that promote regenerative and sustainable development in Colombia. Our mission is to be an active partner in building resilient, supportive, and conscious communities, supporting projects that respect life in all its forms, empower communities, promote collective well-being, and foster harmony with nature.
Vision
The SerCOnatural Association is projected as a benchmark in the development of cultural, social and environmental projects in Colombia, strengthening community and territorial processes through the promotion of regenerative and sustainable practices.
We aspire to consolidate an active network of allies and donors that makes it possible to launch initiatives aimed at promoting art, local culture, supporting community projects, as well as environmental actions that generate social transformation along with collective well-being.
We work for a more just, conscious society, committed to life, where communities assume a leading role in change.
Our Values
We act with honesty, recognizing truth as the foundation of every relationship and process. We are guided by responsibility in the use of resources, the fulfillment of commitments, and the care of the environment.
We promote justice and equity as pillars for building more inclusive societies, in which all people have opportunities for development and participation.
Honesty: We communicate transparently and act with integrity, fostering trust in all our actions.
Responsibility: We take our commitments seriously, answering for the impact of our decisions on society and nature.
Justice: We promote equity and social justice, ensuring dignified and equal treatment for all the people we work with.
Solidarity: We believe in unity and collaboration, and that is why we work hand in hand with communities, supporting each other to achieve the common good.
Respect: We deeply value cultural and natural diversity, and we respect people, their traditions, and the environment around us.
Our Principles
We believe in democracy as a form of active and shared participation, respecting the autonomy of communities and defending freedom as an expression of human dignity. We value equality and respect as essential conditions for coexistence and the recognition of diversity. We are guided by the principle of prioritizing the common good over individual interests, always seeking decisions that benefit the collective. We act based on truth and promote the holistic development of the human being in their physical, emotional, spiritual, and social dimensions.
Our fundamental principles include sustainability and regeneration as ways to preserve and restore life, ensuring a possible future for the next generations.